Jeff Reynolds is an innovator and disrupter of the sports nutrition industry. For the last ten years he has served as the CEO of Genysis Brand solutions — a leading finished goods manufacturer in the sports nutrition industry; and one of the fastest growing companies in Utah. How fast? Genysis Brand Solutions has been honored by both the prestigious “Utah 100” and “Utah Fast 50” seven times in the last eight years.
Under Mr. Reynolds leadership, Genysis Brand Solutions has grown from a basic powdered supplement packaging company, to a trusted, vertically-integrated, turn-key, nationally-recognized, powdered nutritional supplement leader. Based in Salt Lake City, Genysis Brand Solutions delivers a the whole range of best-in-class nutritional supplement services; from new product formulation and flavoring, all the way through raw ingredient sourcing, CGMP testing, blending, packaging, and logistics.
Three years ago, the industry standard was 4 months lead time from the placement of an order to the delivery of finished product. After implementing the first Lean Manufacturing transformation in the nutrition industry, Genysis Brand Solutions now completes brand new orders in 4 weeks — not 4 months; and fulfills most customer re-orders in DAYS — Not Weeks.
Back in 2008, when Jeff was not satisfied with the state of compliance testing in the industry, he decided to build a contract analytical laboratory. Dyad Labs has become a leading industry compliance-solution center for dietary supplements and foods. With his extensive experience in financial services, information technology, and product management, Jeff Reynolds has guided Dyad Labs from its infant state to the burgeoning laboratory services organization it is today.
After earning his BA in Finance from the University of Utah and his MBA from the University of Southern California, he was employed as a management consultant with Andersen Consulting, an AVP at Pacific Investment Management Company, and a VP at State Street Bank before branching off into his own business and creating Dyad Labs.